Blue Square was launched in May 1999 and has grown into one of the biggest online UK betting companies. In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company. They now claim to have over 1 million customers and the company have expanded their product offering to include games, poker, casino, bingo and blackjack.
This bookmaker also power the odds that you will currently see at 888sport and have pioneered a horse racing iCard which presents all the markets, odds and information in a standalone page.
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Blue Square should be congratulated for upgrading and improving their website on a far more regular basis than most of their competitors. This means that the site always looks clean, fresh and is user-friendly. Markets are easily accessed from the left-hand margin and are well-presented; giving the customer total confidence they are betting safely and securely.
Live betting opportunities feature at the top of the homepage and Blue Square are certainly on the money when it comes to promoting the biggest sporting events a little further down the page. The bet slip is permanently on view so that customers can see the selection(s) that have been added to it, while their racing service comes into its own thanks to the iCard and the fact that live racing streaming can be viewed at Blue Square.
With regard to football and racing, Blue Square generally play it quite safe when it comes to their prices. They can rarely be accused of having poor margins but, by the same token, to see them have a stand-out price on a big race or football match is unusual.
However, they tend to excel when it comes to creating pre-match markets on football, tennis and rugby, offering something for everyone with some imaginatively crafted markets. They also offer a good range of special and novelty markets which work very well for PR purposes and encourages plenty of new customers to use the site.
The customer service is 24/7 and Blue Square have live chat, email and telephone support available. There are also a list of comprehensive FAQ’s available at the website, so they score very highly in this department, especially as staff are very quick to respond to emailed queries and also helpful over live chat and telephone.
Sign up to BlueSq and get £10 free - Open an account with Blue Square, place a bet of at least £5 at odds of evens or greater and, win or lose you'll get £10 free
Blue Square are similar to bet direct and it's well worth opening an account to ensure you have a reliable competitive bookmaker with whom to bet. They tick all the right boxes in terms of prices, range of markets and customer service, although their focus is very much on UK-based events and the website is only available in English.