Blue Square was launched in May 1999 and has grown into one of the biggest online British betting companies.
It is well worth opening a Blue Square account to ensure you have a reliable competitive bookmaker with whom to bet. They tick all the right boxes in terms of prices, range of markets and customer service, although their focus is very much on UK-based events and the website is only available in English.
That said, they do everything pretty well and will be especially popular with customers who like to bet on UK and Irish horse racing, especially as they show live streaming of the racing from Racing UK tracks. There are regular promotions for existing customers and they also have a leading mobile product which contains many of the features available on the website itself.