Summary Review - 888Sport

888sport.com was developed in conjunction with Blue Square, the Rank owned bookie. Unlike Blue Square is has a pan-European element to it. In addition to English, the site is available in Spanish, German, Swedish and Danish. This venture is mutually beneficial to the two companies involved. It enables 888 Holdings to add sportsbook to other offerings such as casino, poker, bingo and backgammon in order to have a more complete package. It also makes sense that a company such as 888 who have invested tens of millions in sports sponsorship to use their brand in such a manner.

For Blue Square, it provides the opportunity to launch into international markets for the first time, piggy-backing a brand of massive international strength in the process.